January is National Slavery and Human Trafficking Prevention Month. A little known fact is that traffickers use public transportation to move victims to different locations as well as to bring new victims into their trafficking operations. Learn about national and local training and resources, and how Rio Metro's SAFE Campaign is shining a light on the problem in New Mexico.

Happy Holidays Everyone!

As we approach the end of 2021, I feel like it’s been a year of hitting the reset button, so to speak. So many firsts…all over again! Last year at this time, I was talking about the hardships we had faced due to the pandemic. This year when I look around at our staff, our board members, and our passengers…I feel this collective sense of resilience – a kind of “we’ve got this” attitude that resonates in how we work, live and how we move.

Education and collaboration have proven to be the keys to success for Rio Metro Regional Transit District’s Marketing Department since the start of the pandemic. Their campaigns demonstrating commitment to public health and safety and the awareness of public transportation received 8 awards in 2021. 

The awards came from national and regional transit organizations as well as the International Academy of Visual Arts (IAVA). 

“The Marketing Department had to think differently about keeping our presence in the community and communicating with our riders and followers,” said Allyne Clarke, Marketing Director for the Rio Metro, referring to the fact that there were many changes to train and bus service throughout the year as a result of the COVID-19 pandemic. “We focused on more educational projects”.