The Rio Metro Regional Transit District unveiled the "You Can" marketing campaign in November 2013. The campaign is designed to educate commuters about how you can save money by taking the New Mexico Rail Runner Express to and from work.
From November 2013 through February 2014, two Rail Runner commercials aired on local television stations. The campaign also includes print ads, billboards and rider testimonials featuring real Rail Runner commuters and their stories.
You can put life back in your budget! Watch our new commercials to see how both a family and a couple are using the money they have saved by commuting on the Rail Runner.
This calculator will help you compare the price of using public transportation with the price of paying at the pump and then parking your car in town.
"It helps me help my children. I have 3 children in college. I use the savings to help pay bills and everyday expenses. I save money, not only on gas, but wear and tear on a vehicle, tires and maintenance. My daughter also rides the train, she's going to PIMA. So I save on all of the above on her, too." ~Fabian
Belen to Downtown ABQ • Saving ~$400/month
"The savings I have from not commuting by car and spending money on gas and maintenance and normal wear and tear goes to a 'rainy day fund' which can be used for emergencies, family time, vacations and unexpected expenses." ~ Carol
Santa Fe to Downtown ABQ • Saving ~$350/month
"I've been commuting from Socorro to Belen daily and riding the Rail Runner to downtown Albuquerque for nearly two years. I've saved thousands of dollars as well as extended the life of my vehicle. I will be retiring at the end of 2013 and the money I've saved will be used to relocate to Santa Fe so my husband and I will be closer to our adult son. My commute has made for an extrmely stress free lifestyle and comfortable commute." ~Lorraine
Socorro to Downtown ABQ • Saving $400+/month
"I am making ends meet due to the savings. I pay monthly bills, I gas my vehicle for travel on the off train hours. I support my daughter's music, schooling and athletics with my monthly savings. The train just works for me!" ~Ray
Belen to Downtown ABQ • Saving ~$250/month
"I have been taking my savings from riding the Rail Runner every month and doubling up on payments for my truck. It will be paid off a year in advance. I am also putting my grandson through college." ~Fran
Belen to South Capitol • Saving $400+/month